Akshaya Tritiya 2025: The best time to buy gold and start something new (2025)

Falling on 30th April this year, Akshaya Tritiya is believed to bring endless prosperity. Here's everything you need to know before you buy gold or start something new

Akshaya Tritiya, also fondly called Akha Teej, is one of those days in the year when everything feels just right to start something new. In 2025, this special day will be observed on Wednesday, 30th April. It falls on the third day (Tritiya) of the bright fortnight of the Vaishakha month, according to the Hindu lunar calendar.

What makes Akshaya Tritiya so special?

The word Akshaya comes from Sanskrit, means something that never ends, something that keeps growing, be it happiness, peace, or wealth. That’s why people consider this day incredibly lucky for doing any kind of good deed, like donating to a cause, starting a new business, or even buying gold.

Over the years, Akshaya Tritiya has become deeply connected with gold purchases. It’s believed that buying gold on this day invites long-lasting prosperity into the home. Many families, young couples, and even first-time investors make it a point to buy at least a small coin or ornament to mark the occasion.

The golden hour: When to buy gold this Akshaya Tritiya

If you're thinking of buying gold, here are the most favourable times to do so:

Tuesday, 29th April 2025
Tritiya Tithi starts at 5:31 pm
You can begin your gold shopping from 5:31 pm onwards

Evening muhurat (Labha): 8:17 pm to 9:37 pm
Late night muhurats (Shubha, Amrita, Chara): 10:58 pm to 3:01 am (30th April)

Wednesday, 30th April 2025
Puja muhurat: 5:42 am to 12:19 pm
Tritiya Tithi ends at 2:12 pm
Best morning hours (Labha, Amrita): 5:42 am to 9:01 am
Another good window (Shubha): 10:40 am to 12:19 pm

According to Drik Panchang, these timings are considered especially favourable for purchasing gold, whether as jewellery, coins, or even digital investments.

Why this day matters

Akshaya Tritiya carries rich cultural and mythological roots. It is believed to mark the start of Treta Yuga, the era in which Lord Rama was born. The day is also linked to the birth of Lord Parashurama, the sixth avatar of Lord Vishnu. In some legends, this is the day Ved Vyasa began narrating the Mahabharata to Lord Ganesh, and also the day Sudama visited Krishna, resulting in divine blessings.

The festival also enjoys a unique status in Vedic astrology. It is considered a Sarva Siddhi Muhurat, meaning it’s free from any planetary doshas or inauspicious timings. Unlike most Hindu rituals, no separate muhurat is required to commence something new on Akshaya Tritiya.

The evolving gold tradition

From traditional gold bangles passed down generations to sleek digital gold investments, the manner in which people participate in Akshaya Tritiya is changing, but the emotion remains the same. Gold continues to be a powerful symbol of growth, security, and generational wealth, making it the gift of choice for the day.

In cities across India, jewellers prepare months in advance for the influx of customers. Families plan big-ticket purchases, whether it's gold for a wedding, coins to mark a birth, or simply an addition to their savings.

So, whether you're buying your first gold coin, setting up your dream business, or simply offering prayers for your loved ones, Akshaya Tritiya is a lovely reminder that good beginnings matter and that some traditions, old or new, are worth keeping.

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